Challenge
XPEL approached ZaneRay with the need to overhaul its existing website, which struggled to effectively engage their broad B2B and DTC audiences. The primary challenge was to modernize their technology stack and create a scalable platform that could support future international expansions while delivering a seamless, optimized user experience for both consumers and business clients.
A central focus was to dramatically increase leads for the installer network and XPEL-owned shops, driving product sales and boosting demand for installations. Additionally, XPEL sought to raise brand awareness among 3rd-party installers and consumers across new sectors, including marine and aircraft, to encourage the adoption of XPEL solutions.
They also required a CMS that enabled efficient management of content relationships between product data and digital assets, with native integration to Bynder for centralizing brand assets in a digital asset manager. Finally, XPEL sought to revamp their DTC store through a BigCommerce integration and by leveraging best practices from the online retail industry to enhance the overall shopping experience.
Approach
ZaneRay built a robust headless platform powered by Contentstack, BigCommerce, and Bynder, that supports localized content for international expansion while allowing efficient content and media asset management for the XPEL team. ZaneRay’s engineering team integrated installer location data into the website through XPEL’s proprietary B2B DAP program leveraging API Endpoints to create a robust map experience that allows users to find XPEL installers in their local area. SEO was also improved across the site by introducing Google structured data, ensuring strong search visibility. This headless architecture also leveraged a scalable, composable design system to create an elevated user experience focused on addressing the needs of XPEL’s diverse customer base.