Torus - Leading the Charge in Sustainable Energy Storage - A Case Study

Torus is an innovative leader in energy storage, management, monitoring, and security products designed to power commercial buildings and increase the capacity and resilience of the electrical grid. Their mission is to empower communities to become their own sustainable energy providers.

Services

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Challenge

Torus partnered with ZaneRay while experiencing rapid growth and needed a reimagined website to help bring their innovative energy solutions to market. As the project began, they were in the midst of a rebrand and required a scalable design system that could adapt to the evolving brand identity without disrupting website progress.

Approach

Zaneray’s design and development teams crafted a new headless experience that could scale as their business grew from the residential into the commercial sector. We seamlessly integrated their new brand identity into the design system just before launch, ensuring no delays. Since the site’s launch, ZaneRay has continued working closely with the Torus team to optimize and enhance the website.

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In the many years we’ve partnered with Zaneray, their expertise, proactive approach, and genuine dedication have led to creative solutions that truly resonate with our audience and elevate our online presence. Their commitment to meticulous attention to design and solid development has created an environment of trust and collaboration, culminating in a partnership that continues to grow stronger. Every project, no matter its scale or complexity, exemplifies Zaneray’s commitment to delivering exceptional results that positively shape Torus’s ongoing digital journey.

Gilbert Lee, CMO and Co-founder at Torus

Composable Design System

We built an expansive modular design system, creating a flexible component library that seamlessly adapts to their evolving content needs. As their fast-paced business expands, the website built on a headless architecture is equipped to scale effortlessly. Education and simplicity were key principles in conveying Torus’s mission for a sustainable energy future. The website’s design was elevated with modern visuals and engaging animations, striking the perfect balance between innovation and usability.

A Navigation to Guide Innovation

As Torus’s product offering evolved from serving residential consumers to addressing the needs of various commercial sectors, the navigation was thoughtfully designed to provide a seamless user experience that supports this expansion. Sleek animations were incorporated to reinforce the brand’s tech-forward ethos.

Streamlining Product Education

To simplify the technical nature of Torus’s product offerings for the end user, informational modal overlays were utilized throughout the site as a key educational tool. Nearly every component in the design system was built with modal linking capabilities, allowing users to access product education without navigating away from the page.

Adaptable Design for Growth

The new website empowers the Torus team to easily create new landing pages by leveraging the modular design system and library of reusable components, enabling them to meet future content requirements across different commercial industries and applications.

Conclusion

Following the site’s launch, Torus established a long-term partnership with ZaneRay. Our collaboration continues to grow, with ongoing website optimizations, strategy, and new feature rollouts that support their evolving needs.

Leading the Charge in Sustainable Energy Storage