Opportunity
Help Consumers Choose the Right RV Type
The ‘RV Types’ section on the THOR Industries site plays a critical role in the early stages of RV research and selection for consumers. We had an opportunity to reimagine the way these pages look and function, to better educate consumers about the differences between RV Types, allowing them to narrow in on the perfect RV for their lifestyle. This process began with a clear brief from the THOR team and alignment on the specific objectives for these pages.
- Increase time spent on site
- Reduce bounce rate
- Increase number of other pages visited
- Increase conversion with more clicks to the operating companies
Approach
Iterative Design and Development
Together we created a strategic brief that outlined distinct objectives by page which informed our creative process. The design phase included wireframing, establishing user flows and multiple rounds of design cycles. Once completed, we moved into the development phase, building out pages and interactive elements, reusable components and implementing analytics tagging. We also conducted user testing on both mobile and desktop devices as well as AB testing. Both forms of testing provided insight into areas of friction and opportunities to optimize the experience which led our team into a final round of design and development prior to launching the experience for consumers.
Collectively, we have adopted an iterative design approach which allows for user testing and validation steps in all of our projects. Listening to the voice of the consumer is paramount to the success of the THOR Industries website and our relentless drive for consumer centricity.
